In hindsight, a career in F&B sounds more intense than what I currently do.īut I think that just might be my addiction to the agency life talking.LONDON and NEW YORK - The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. I often joked with friends and colleagues that if I ever leave the agency life, I’d throw myself into opening up a vegan food haven. If you had to choose another career what would it be? The unpredictability of the restrictions in Singapore made planning and executing the campaign one to remember (and to be super proud of), but we made it work to the best of our abilities and it really paid off! The ads featured copy that was localized and tongue-in-chic like “Find the kaya to your toast on Bumble”, “You, me, and BBT”, and “Find someone you’d travel the East-West Line for”. The campaign leveraged on localised OOH ads across key locations in Singapore like Clarke Quay and Outram Park alongside leveraging a fresh and exciting video encouraging women to Make the First Move. What is some work you’ve done that you’re most proud of?īumble’s Make the First Move campaign is by far the most fun and exciting campaign This campaign was born during the unpredictable times of restrictions and circuit breakers which made the experience so rewarding. It’s a job hazard but something I’ve had to learn to work on so that I don’t end up being the one work-addicted person in the group who brings their laptop while on a beach vacation. I also can’t count the number of times I’ve caught myself scrolling through social media actively looking out for ads brands are putting out. You get to a point in your career where you have to make the tough calls, but sometimes it’s nice to have someone else handle the decision-making. Making the big decisions and the inability to shut off sometimes. What about your job are you not so crazy about? That’s what I love about my job, I get to use both the analytical and creative side of my mind to create campaigns.Īnd seeing the campaign you worked on go live-in-environment, makes the days of blood, sweat, tears (& questioning why you’re doing this) all worth it. You’d be surprised by how much creative thinking media planning requires despite how ‘Type A’ the roles sounds. That’s when inspiration strikes and my mind goes Eureka! (Cheesy, but it’s the truth). On a hike, swimming at the beach, cycling on unstable terrain or just walking (to the nearest Starbucks) – moments when I’m (supposed to be) unplugged from work, just relaxing and being immersed in the moment. But I find myself being most inspired when I’m immersed in nature.
From what person, place or thing have you drawn your greatest creative inspiration?Ĭreative inspiration strikes me in the weirdest places, and the most unlikely moments. What is your personal mantra?ĭon’t sweat the small stuff. I remember questioning what I had gotten myself into so early in my career.īut here’s the thing about the agency life, once you get a taste of what it has to offer, you keep coming back for more (mostly). Being at an SME, it was all hands on deck that taught me many things from web architecture to UX/UI.
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